A Month of Junk

My mother was quite generous and made small donations to many, many organizations. I didn’t quite realize the implications of this when I agreed to receive her forwarded mail after her death in January. The amount of junk mail she received in one week was about as much as all the mail I receive in a year. To provide a flavor of this deluge, I’ve summarized the month of June. Included are unsolicited mailings including petitions, donation requests, catalogs, and advertisements. Not included are magazines to which she subscribed, business or personal mail.

June’s mail delivered over 47 pounds of junk mail in 546 individual pieces (21/day). The number of unique correspondents was fewer than number of pieces since many senders sent multiple pieces. If you never want to feel forgotten, sign up with the Bradford Exchange (cheap jewelry) or the Danbury Mint. Together they sent 23 pieces of mail in one month. The major thematic areas were: veterans organizations, animal rescue, habitat protection, disease-oriented foundations, political action for both liberal and conservative causes, “anti-aging breakthroughs”, cultural/historical preservation, medical or food relief, Social Security preservation, support of police, and Native American schools and service organizations. Here are some highlights…

Seniors of the World Unite – You have nothing to lose but your COLAs!

“Without your completed 2019 Survey of Retired Americans and your $18 donation, greedy politicians and special interests looking to get their hands on more of our Social Security money will target senior citizens.”

Council for Retirement Security

There were 11 different organizations with the word Senior or Seniors in their names, all of them aimed at preserving or enhancing Social Security:
The Senior Citizens Association of America; Senior Security Alliance, Senior Citizens Alliance; Senior Citizens Association; Senior Citizens League, Senior Coalition; The Senior Center; Council of Seniors; The National Seniors Council; Seniors Advocate; and the Seniors Trust. Add to these the National Committee to Preserve Social Security and Medicare, the Council for Retirement Security, the Alliance for Retired Americans, and the American Association of Retired Persons, and you have quite the line-up of advocacy organizations trying to preserve Social Security and advocate for favorable cost of living increases. Many of these mailing have “surveys” and mailings pre-addressed to U.S. Representatives and Senators. I wonder how many recipients end up sending them and what the staffers think of them?

All Creatures Great and Small and Oddly Specific

“It’s a bad day to be a horse, Evelyn …”

Dream Chaser Horse Rescue and Rehabilitation

My mother clearly had a soft spot for animal rescue endeavors. She received solicitations from 23 different animal rescue organizations. Some of these were national or international in scope (Doris Day Animal League,elephant poaching and chimp rescue), but most were local. The groups target horses (e.g., Red Bucket Equine Rescue; Front Range Equine Rescue; Life Savers Wild Horse Rescue, Arabian Rescue Mission, Izzy’s Love Equine Rescue), Dogs (e.g., Best Friends Animal Society, Second Chance for Blind Dogs, Semper K9 and Wounded Paws Project [for military service dogs]) or both (Hooves and Paws Animal Rescue). Some of the groups are pretty niche – Wolf Paws shelters wolf-dog hybrids; there is Peaceful Valley Donkey Rescue, and my favorite – Little Long Ears Miniature Donkey Rescue.

The Thin Blue Line

“Screw this politically correct crap!”  “… these cop killers have been more empowered than ever since their Democrat friends took back the house”

Cops Direct

There are quite a few organizations supporting local police. Some of the rhetoric tends to make one think that civilization is on the edge of collapse (Cops Direct, In-Vest USA). Donations to these groups, along with the U.S. Deputy Sheriff’s Association, are used to purchase bullet-proof vests for local law enforcement. Other organizations tend to support wounded officers and their families (National Police Association, National Association of Police, Team Blueline, National Association of Chiefs of Police). The mail also included a few solicitations for the legal defense of police officers accused of using undue force.

My mother received mail from 14 organizations supporting veterans (e.g., Help Heal Veterans, AMVETS, Native American Veterans Association, Blind Veterans, Wounded Warrior Project, Paralyzed Veterans of America), deployed troops or their families (Operation Home Front, Adopt a Platoon), or veteran animals (Paws of Honor). The most persistent group was the U.S. Veterans Hospice Committee, which sent seven different solicitations in the month.

Pseudo-Science for Fun and Profit

“The remarkable story of how a Norwegian cleaning lady discovered an anti-aging breakthrough in a fish tank, .  . .”

Immuderm

The month of June brought 22 solicitations for different products targeting aging or age-related symptoms. An outfit called Primal Force, Inc., sent 4 different mailings for the brain, hair, sleep, and energy. The claims can be breathtaking. One of the components of the product Focus IQ, “enhances neural pathways by a stunning 211%”(whatever that means). Two of the products were activated charcoal, and two provided organic silica. Did you know, “. . . that our health and longevity depend on our level of Organic Silica?” Now you do. There is some science behind some of the components (Beet Root Juice, L-arginine), but some are pretty dubious: eggshell membrane and sea cucumber extract. You could spend a lot of coin on this stuff. The typical price for a month’s supply is about $40 + S&H, though some of the prices exceeded $80/month.

Giving To Get

Sorting through 546 pieces of junk mail is not without rewards. In order to engender a feeling of obligation in the recipient, many solicitations included either cash, negotiable checks, postage stamps, or various kinds of gifts. Over the month, I received $28.62 in cash amounts ranging from 3 cents to $2 ($2 bills were popular) or negotiable checks in amounts ranging from $2 to $7. I estimate that I spent about 14 hours sorting through the mail, which comes down to about $2/hour. I’ll keep my day job. The gifts range from the common and mundane (return address stickers) to the peculiar (one child’s sock, grass seed). These groups should coordinate with each other: no one needs seven calendars every month.

Here is a list of the gifts received:

1. Sheets of return address stickers (20)
2. Bumper stickers (3)
3. Window stickers (5)
4. Individual sock (single not a pair)
5. Pair of kids socks
6. Car / Refrigerator magnet (2)
7. Poster
8. Calendar (7)
9. Wrapping paper
10. Notepad (7)
11. July 4th napkins, cake plates, and table cloth
12. Note cards (5)
13. Decorative stickers (4)
14. Angel medallion
15. T-shirt
16. Tote bag
17. Bookmarks (3)
18. Pen (2) 
19. Birthday cards (1 pack)
20. Pop-up thank you card
21. Grass seed packet (2)
22. Jacket patch (2)
23. Coasters (2)
24. Dream catcher key chain
25. Gold flakes in a vial
26. Founding sponsor medallion
27. Flashlight

Show Me Who Your Friends Are, and I’ll Tell You Who You Are.

A person’s junk mail provides an unexpected insight into their life. The make-up of my mother’s junk correspondents is undoubtedly biased, because some of them may have purchased her name from organizations she was committed to. Nevertheless, the kinds of charities she donated to addressed needs that I was unaware she had an interest in, like veterans health, Native American education, and animal rescue. Growing up, I can’t remember discussing charity with my parents, so I was unaware how she felt about it. The sheer volume of mail speaks to her interest and generosity. Towards the end of her life, my mother had worsening mobility problems which curtailed her most beloved activities and led to her becoming somewhat isolated. I wonder if keeping up with this volume of mail reflected a desire to stay connected, relevant, and occupied.

Will It End?

When my mother took trips, she would tell us not to call her until a few days after she got back so she could get caught up with her mail. Now I understand. It’s mind-boggling to think what this kind of mail volume amounts to in a year: over 500 lbs. and 6,500 pieces of junk mail, return address stickers sufficient for several lifetimes, 84 calendars, and over $300 in cash and checks.

Junk mail is clearly big business, and I assume that there is empirical data supporting the frequency of the mailing, the inclusion of gifts, the format of the mailings, etc. In a survey sampling course I took in graduate school, we learned that to get the best response rates for mailed surveys, we should hand address the envelopes, use stamps rather than a postage meter, include a postage-paid return mailer, and send up to six times until we got a response. (I actually ran a small survey using these tips and achieved a > 60% response rate, which was about as good as it gets with mailed surveys.) My mom’s junk mail included many envelopes with stamps and the use of fonts that looked like handwriting. The business clearly got the message on repeated mailings. But one can’t help but be impressed by the waste. Is it really necessary to contact the same person 7 – 13 times in the same month? Aren’t there steep diminishing returns? Is this a strategy to take advantage of older persons who may not be paying full attention or are memory- impaired? I suppose that the gifts might be appreciated if there were only one or two places sending junk, but with well over 200, it gets to be kind of a joke. Also, given the age we live in, the implicit carbon footprint of the entire enterprise is distressing. I hope to see a gradual tailing off of the volume. Already some envelopes are emblazoned with “final notice”, “last chance”, or “we want you back”. I’ll post next June’s tally, and we’ll see how it goes.